New Phrase: とうてん (当店)
Meaning and Thoughts: This is a classic example of knowing what something means when you see the word, but not being sure how to read it. So I looked it up in my trusty digital cellphone dictionary. This means this store as in when the store is referring to it's self. Saw this in an old yakitori place, and they were saying they had the best tastes in their store or something.